Crazy marketing ideas have achieved a lot of success

The world around us is full of innovative and successful ideas at the same time in all fields, which confirms that adherence to specific and systematic ideas can lead to failure because of the routine of these ideas and it has become useless and among the things that have undergone a change and a great innovation is the science of marketing, Common marketing has become useless to new ideas and strange and sometimes described by some as marketing ideas crazy and strange in that many of these ideas lead to success and can even be followed by people faith in them and their success.

Examples of crazy marketing ideas have achieved a lot of success:

Diamond Platter:

There was a new shop for jewelry and was in an area full of shops that operate in the same area and the popularity of these shops are large and have a large turnout and many customers have been accustomed to go over the years, while this shop did not care about one and found the owner that he must come to the idea of ​​unconventional People are attracted to buy from this shop. He made a diamond-studded platter, and at that time he reached five thousand dollars and a sand hour working with diamonds instead of sand. The price was about ten thousand dollars, and although he did not sell these things, For great fame people became j They went to his shop and even became one of the largest jewelry stores at this time.

Name a town by name of a website:

Since 1999, Half.com has been one of the most unknown sites since it was visited by only the people who founded it, despite their great efforts in promoting and marketing it. It was a good site to sell used products and sales were made against Fixed prices do not accept bidding and the site remained unknown to people until a surprise occurred. Everything changed. The deputy director of the site heard by chance that there was a small town in the US state of Oregon called "Havay". It was very small and had a population of only 360 people. His amazing idea is that he agrees with the townspeople on TG The name of the site is "hav dot com", which is for a hundred thousand dollars paid by the site in addition to 20 computers a new gift for a primary school located in this town and the people already agreed and agreed with the owners of the site and the name of the town To "haf.com" for one year and soon spread this idea and the US media as a new and unprecedented marketing idea and newspapers and magazines reported this strange news of its kind and won the site fame. After the deal was completed three weeks ago, the site "eBay" famous request for the purchase of this site was already agreed to sell for $ 350 million. Thus, a strange and unconventional idea costing $ 100,000 was the result of a deal worth $ 350 million in one of the largest deals and the strangest result of crazy marketing ideas.

Rolling Stone Magazine has gained wide fame:

The sales of the local US magazine Rolling Stone were very low in the 1970s, which would have led to its closure. The editor of Hunter Thompson had come up with a strange idea that might increase sales. He wrote a letter that was printed on monthly magazine copies asking participants to renew their subscriptions The annual magazine because it is the only source of his work and if it was closed will lead to loss and deterioration of his life has been responded to this strange message and people think it is a joke presented by the magazine readers and subscribers renewed their annual subscription and won the magazine fame as Lit became well-known magazines in one of the crazy marketing ideas.

Who achieves the best results goes to Hawaii:

There was a company pursuing marketing methods to motivate and increase the enthusiasm of its marketing and sales team to achieve the best results. The company has identified a certain sales figure and announced that those who exceed this figure will win an all-inclusive leisure trip to Hawaii.

At the time, the trip was for one person who exceeded the company's figure, but to motivate the rest of the staff, the company followed new ways to boost the idea of ​​winning the trip and further stimulate its sales team. In the following year, 15 members of the company's sales team traveled to Hawaii because of the company's motivation and appreciation of their efforts.

Achieving fame and great outreach among people as a result of crazy and strange marketing ideas is evidence that innovation is always an ally of success and breaks routine rules that have become somewhat tedious.