The success story of Zara

Amansia Ortega is the richest man in Spain and Europe. He is also the title of the richest man in the world for two days. He is also the founder of Zara Clothing and Accessories for the middle class, which is one of the most famous clothing companies in the world. The following is an overview of ZARA's inception and we will discuss in more detail about ZARA and how it gained its fame and the factors that led to its success.

His Birth:

Amansia Ortega was born on March 28, 1936, in a poor village in northern Spain. His mother worked in the railroad, while his mother had to work as a maid to feed her family. While Ortega was 13, he worked in a small clothing store after leaving school.

Ortega is known to have imposed a great media obsession on his life, even though it is still a mystery. Ortega founded a small company in 1972 and then opened the first shop with a relative who became his wife Rosalia Mira for the clothing, which was the embroidery of his wife and was similar to the clothing of the world brands to a large extent.

Zara's fame: 

Ortega chose Zorba's name for Mahala and his company, which he founded in relation to the famous Greek film Zorba at the time, but discovered a nearby grapefruit with the same name as Zara and his wife.

Ortega needed new and unconventional methods to market a clothing store that wanted to be very similar to international brands, even if he was visiting houses and displaying his designs with his wife on people to buy them.

International fashion houses have been introducing new models every few months, while Zara is introducing new models every two weeks, while Ortega has launched the name of instant or fast fashion.

Each branch or shop of Zara is free to apply models to suit the fashion trend in the region until Zara annually produces 12,000 new clothing models.

Each shop manager from Zara stores when he achieves the monthly sales goals gets a commission that may be equivalent to a salary or exceeding it.

Zara's shops have become more and more popular in anticipation of seeing everything new inside the shop where Ortega has made the production lines close to the sales outlets where he has been making a cruise near Spain, whether in Portugal, Turkey or Morocco, and he has not stored large quantities in comparison to other fashion houses. It was made in China.

Zara said the new model took only 3 weeks, starting from a position on paper and up to less than half the period required by other fashion models, which took about 6 months.

So Zara became famous and convinced people that she was different from the other clothing shops where he found the customers who need to mediate prices and the same quality of the world brands known at the time.

The success factors of Zara: 

• The difference in Zara all the difference and its distinctive style in terms of convincing the customer that there is no need to buy a design of a high cost as long as it is in Zara at an appropriate price. 
• Convince the customer to hesitate to Zara stores always to see a new design of designs every two weeks and less. 
• The appropriate prices in terms of it is not cheap and not expensive. 
• Distinguishing Zara models and uniqueness. 
• These factors helped not to make the effort in marketing to Zara and satisfied with what customers say about them. 
• Several branches had to be opened in several other countries after their extensive fame. 

Zara 's arrival to the world: 

Zara' s shops outside Spain 's borders and global expansion opened in 1988 with the opening of the first global branch in Porto, Portugal.
Zara launched its first online store in 2010 and is always expanding to include serving more countries.

Distance from fame:

Ortega was very careful not to appear in the lights and did not like to sit on a library in the department, but always finds work among the workers in the new fashion design room where he was always very paperwork and writing and would prefer to work and only authorized the management of the group A small group of employees with whom they trust. Ortega spends about 500 students, but does so narrowly enough to stay out of the spotlight as much as possible.

Ortega retired from the administration in 2011, leaving the management of the company to be trusted by the management, most notably Babilwa Isla President and CEO of the company. Despite Ortega's retirement, he goes for a coin every day due to the severe grain of this work.

Figures on Zara: 

The parent company (INDEX) has been converted into a working shareholding company and its shares have been put on the stock exchange, which led to a rise in the share price more than 10 times.

• With a share of about 72 billion dollars, or 60 percent. 
• Ortega's annual growth is about $ 1 billion. 
• The famous brand Zara No. 30 is ranked among the best international brands in 2015. 
• Zara's stores and factories employ about 80,000 workers. 
• Zara has more than 450 stores in China, making China the largest market for Zara shops. 
• In 2015, Zara had more than 7,000 branches worldwide in more than 88 countries in the world.
• Ortega is known as one of the most successful investors in the world, as he rents a building to Zara.

The success story of the Five Guys Burger Restaurant

Five Guys Burger is one of the most famous Burger restaurants in the world. It was founded in 1986 in the United States and belongs to Jerry Miller and the four daughters Jim, Matt, Chad and Ben, and thus they are the Five Guys, the five young men who named the restaurant with their father. The restaurant was one year old and had a fifth brother so the restaurant was called the number of children without the father. The restaurant has branches of more than one thousand branches worldwide and has branches in Arab countries such as Saudi Arabia, Kuwait and the UAE.

Establishment of the restaurant: 

Jerry Miller and his wife decided to open the restaurant with a capital of 70 thousand dollars, the amount that was supposed to be paid to their children as fees for colleges, where their children chose to pay this amount in the establishment of the restaurant.

The success of the restaurant: 

The rapid spread of this restaurant over the past thirty years of several factors attracted by the owners of the restaurant and most important:

- This restaurant specializes in the provision of burgers, hotdogs and potatoes, and is famous for this restaurant that uses natural ingredients not frozen, but are only chilled until they remain fresh Therefore, the employees of the restaurant deliberately put the bags of fresh potatoes in front of customers when they stand for food and take them in front of them and empty the contents of the bag and are washing potatoes and peeling and cutting and put in front of them until the customer is sure that they are fresh and completely natural and this is called visual interaction with the sense of bass Which impresses customers.

- Five Guys Restaurant offers free burger with unlimited extras as per customer's choice, of course the price of burgers is prepaid with extras but the customer is attracted to a free word as it has a magical effect on people.

- All the branches of Five Guys at the level of the world the views of positive customers and awards received by the restaurant in a corner dedicated to customers to emphasize the love of the world to the restaurant and offers the best Burger in the world and praise it always and this also a great impact on customers and their attraction to the place.

- The restaurant offers customers specific options of food provided, which makes customers offer more purchases, unlike shops that offer options in large numbers, dispersing customers and reducing sales.

- There is no delivery service at Five Guys restaurant even if the president is so nice that once a sandwich was ordered to the US Pentagon and the restaurant refused delivery, insisting that the restaurant policy refused delivery service.

- 100% peanuts are processed on all orders from the restaurant, so they serve two peanuts for customers to eat while they wait for their meals.

- One type of Mayonnaise is now used in all branches of Five Guys restaurant worldwide after testing more than 16 types of mayonnaise.

- Five Guys has resorted to a simple marketing trick: making the list of burgers heavy and expensive and luxurious. Many marketing studies have shown that the use of heavy and luxurious papers makes people look better in the quality of paper and service.

- The famous video blogger Daimon Patterson, known electronically as Dame Dropps, made a video about his experience at Five Guys restaurant and about the restaurant in general, which led to an increase in the popularity of the restaurant.

- As a result of the reputation of the famous restaurant and the good echoes of people's experiences of the restaurant and taste of the combination of irresistible Burgers became former US President Barack Obama one of the most popular customers of this restaurant.

From the above, we conclude that Five Guys Restaurant is one of the most famous restaurants in the world. It is popular not only because of the unique taste, but because the owners have an amazing marketing mentality until the restaurant reaches this international status.

The success story of the best designer mazes in the world

It never occurred to him that he would become the best designer of mazes in the world, even though the amazing technological progress we have achieved in recent years has been able to maintain his status and success and also maintain the success of his designs, which entered the Encyclopedia of Records more than once without a competitor .. Adrian Fisher 's Success Story.

His origin and talent: 

The 65-year-old success story of Adrian Fisher began when his father helped him build the first maze in their garden when he was a young boy to play together. When he became a young man at the beginning of his career he worked as an ordinary accountant alongside the hobby of designing mazes that grew up with him .

The beginning of the world to know Adrian Fisher: 

Adrian Fischer is a maze designer until he came to a 27-year chance to design a labyrinth at Henry Irving's granddaughter, Elizabeth Irving, known as Lady Brunner. Adrian Fisher designed a maze of weeds in the palace he and his colleague Randall Koot, by paving paths between the weeds, and this palace of the palaces in Britain and donated by Lady Brunner to the British National Heritage Preservation Fund before she died in 2003 and the labyrinth of this palace is the real start and the first line in Adrian's success story, Where he gave up as a freelance accountant and worked as a maze designer.

Access to the World: 

An office in the city of Dorset in southwestern England to manage his work, and Adrian Fisher was able to gain global fame in the design of mazes, designed more than 700 labyrinths in more than 32 countries around the world since 1979.

Different mazes Shape and size: 

Adrian Fischer designed and implemented mazes with different ideas and sizes, starting from the mazes that can be traversed between one-finger trajectories and through the vast mazes that separate their paths from the bushes to the vast mazes that divide the corn fields, For the largest corn field maze In the world for six times and mazes made of mirrors with special effects.

Adrian Fisher's mazes: 

Adrian Fisher designed a vertical maze that covers the facade of the Al Rostamani Tower in Dubai, which was completed in 2011 and is called the Maze Tower with a length of 210 meters.

He also designed Murray's labyrinth at the Saxon Palace in Scotland, which was designed as a star and made from short beech trees that took seven years to reach the desired height.

Among the stunning designs of the labyrinths, Adrian Fisher designed a butterfly maze in Ningbo, China, a permanent labyrinth of shrubs with an area of ​​33,565 square meters and a length of more than 8 kilometers.

The impact of Britain's exit from the EU: 

Adrian Fisher designs four permanent employees and about 15 other employees, including painters, designers and construction workers. He believes that his company benefited from the decision to exit the UK from the European Union, especially in the short term, especially with the decline in the value of the pound sterling and therefore the holding of more export deals to various countries of the world.

The impact of technological development: 

Adrian Fischer believes that the great technological development that now exists helps him a lot in his work as he sometimes uses the people of the makers of animation films for the mazes of Spain and designers of labyrinths of Asia, but thanks to advanced technology able to call them as if they were in the same place and implement Their work is done seamlessly by the Skype program thus allowing access to anyone around the world and doing business by modifying the production methods and schedules that fit each project.

Design of electronic labyrinths: 

Adrian Fischer has shifted the design of labyrinths to new levels and this is a new challenge after the spread of computer games and the new Internet based on mazes, but Adrian Fisher says that despite this challenge is nothing like the solution of puzzles and puzzles on the ground as well as It also develops social communication among people where a group of people must make the decision together to solve the maze and make a collective decision.

Adrian Fisher writes: 

Adrian Fisher writes 12 books on mazes, and lectures to masseurs around the world so that the world will be inspired by the success story of the best designer mazes ever. Lessons learned from Adrian

Lessons learned from Adrian Fisher's success story:

There are many lessons that can be learned from the success story of the best designer labyrinths in the world, and perhaps the most important of these lessons is to work on the development of talent and turn it into a work of profit, even if that talent is not knowledge Such as maze design. Certainly, practicing a job where you have the talent and skill will make you happier and more productive than doing your favorite work.

The success story of Thomas Lipton, the Lipton tea empire

Lipton tea is one of the most famous teas in the world. It is a product of Lipton, which was the foundation of the tea industry and its products have recently been sold to many hot and cold beverages, which are high quality products and most people accept to purchase them to ensure their quality and flavor. The most influential figures in the United States of America will learn about the success story of the founder and owner of Lipton.

Birth and origin of Thomas Lipton:

Born in Scotland in 1848, he studied at a school close to the town where he lived until 1863 and went to work at the age of 13 as a simple laborer at a printing press to help his father, who was A simple laborer who commutes between many jobs to carry a living was going to school in the evening.

The dream of moving to the United States: 

When Tomas Lipton arrived at the age of 15, he worked as a porter on a cargo ship. He liked this work because he saw the sea he loved so much and he always listened to the stories of sailors who came from the United States. Where he worked as a salesman on a farm in Virginia, then an accountant at a rice plantation in South Carolina, and then a farmer and a co-worker in New York until he knocked on the doors of the Descending for the sale of different purposes for people.

The beginning of Lipton tea: 

"Thomas Lipton" returned to Britain and lived with his family in 1870 and after about a year he established his first store for the purpose of the grocery and was able to make a good profit and soon after the establishment of a number of shops in the name of Lipton, which amounted to 300 shops in In 1788, Thomas Lipton went to the tea industry in 1888. During this time, tea demand increased dramatically with low prices. He allocated all his shops and money in the tea trade. Thomas founded the brand Lipton, To his family name in honor of them and began to sell tea bass The low R Lipton then work visit to Sri Lanka and deals with a number of traders there and sold the Sri Lankan tea in both Europe and the United States of America and at the beginning of 1890.

Thomas Lipton is a top-class athlete: 

Lipton was known to be the most active contender in the US Sailing Yacht Cup until he won the trophy five times between 1899 and 1930. Two trophies named "Thomas Lipton" In 1908 and 1911, which increased the fame of his tea business and Lipton donated the cup competition in which Argentina and Uruguay were competing. Lipton was a friend of both King Edward VII and King George V. Lepton also used advertising campaigns to advertise his tea product until it became The flag Commercial Lipton official sponsor of many football tournaments Cup.

Charity for the world's most famous tea brand: 

Thomas Lipton was helping volunteers from medical organizations during World War II and was put on the cover of Time magazine on November 3, 1924 to increase his popularity among people. Lipton was a modest man Although he was always proud of himself, his life and his struggle until he reached the peak of fame and affluence.

Death of Thomas Lipton:

Thomas Lipton died on October 2, 1931, in London, leaving behind the reputation of his life until his death, his extensive fame and success story that must be taught to benefit people and inspire their success from the story of a man who struggled until he arrived. He became the owner of the brand Lipton which is one of the best brands of tea in the world.

Successful project of successful experience

While I was browsing a public forum and having a topic for one of the brothers titled "Successful Project from a Successful Experience" and what happened, this title took full care of me and decided to enter the subject to read the successful experience of the successful project. Perhaps I would benefit from it personally and honestly read the topic to the end And benefited greatly from the experience presented by the brother, so I decided to display here in our site to benefit our visitors but the most important words after the words in the original position because it is in the vernacular, which may not understand many of our visitors.

A successful project from a successful experience: 

The brother says he knows a Bengali worker for 8 years and he worked for a small grocery with a salary of only 1,200 riyals (that was in 2004). He adds that the worker always told him that the salary he received is simple and does not cost him Especially since he is married and has a small daughter who goes to school, so this worker decided (after obtaining permission from Kafila) to find another job with a better salary. He actually got a job transporting goods with a salary of 2000 SR. Every night where his brother worked I have these groceries and he separates from his job a year later Only unit owned and all of the minimum is $ 20 thousand riyals, this factor that decided to invest this amount and work freely, so he first pay the amount as a down payment to buy a family car to pay monthly premiums worth SR 1700 for a period of 3 years.

Rawi says he asked the Bangladeshi worker about his goal of buying the car. He told him that he wanted to hire a teacher to bring her to work at 1500 riyals a month, and a bank employee (she knows it already) at 1800 riyals per month. Work banks).

The narrator of the experiment continues that the worker put his card in the grocery store where his brother works. Indeed, one of the teachers before the beginning of the study, two weeks ago, contacted the man to agree with him to bring her to school and from school to home on a daily basis. The service was approved by the teacher. He then attached a teacher and a bank employee to his monthly income of SR 3400 instead of the SR 2,000 he received in the cargo transfer job.

When the story ends, after the first week of work to connect the teacher to the school, the teacher asked him to say that the delivery of 3 of her colleagues and all of them agree to the price of 1500 riyals, which will receive in return for 6000 riyals of the four teachers, and later joined the school director and she was paying him 2000 SR This means that the monthly income of the four teachers and the head of the school is 8000 riyals, knowing that he was going out at 6 am and deliver them at the seventh, and then go out at 12 noon to deliver them at one and a half noon).

The bank employee asked him to send two of her female colleagues to work at the same price of 1800 SR, which means that he earns through the three employees 5400 riyals per month, knowing that he was going out at eight in the morning to get them to work in the ninth or shortly before, and back at the third To take them home at 4 pm.

During the night, the owner of the car used it to carry out some of the narrows of the Rowai family. The story (two or three times a day) and the price of the journey is not less than 50 riyals, which earns 150 riyals per day. This means that his income reaches 4500 riyals per month. Private only.

Calculates the total monthly income of the owner of the car (SR 8000 of the parameters + 5400 riyals of the employees of the bank + 4500 riyals of private loans) = 17,900 riyals per month.

Through previous experience we conclude that we are in front of a successful and suitable project for a very large group of people, especially young people. Working in this field and in this way is much better than working for any institution or company with a salary of 3 or 4 thousand, even if the project achieves less profits than the ones that it achieves. His experience.

Experience a sophisticated project from home without costs

One of the women says that after she graduated from university and got married and had children, it became difficult for her to continue to work, especially since her work required her to travel and travel a lot. This prevented her from taking care of her children and her home so she decided to leave work and devote her children and home, She decided to open a kitchen for special requests, but she thought that this idea was not suitable for her, although it was an excellent idea and had already experienced and achieved many ladies Col T of the successes of its way, so he decided to look at the internet for long periods for the idea of ​​a successful project and at the same time, in line with their skills and personal preferences.

The idea of ​​a sophisticated project: 

Ms. Nada said that she noticed the work of research and monitoring the situation on the Internet that the global brands have spread significantly whether original or fake, adding that she did not like the replicas because they may be damaged quickly and the prices are high, unlike the original brands Which lived longer and estimated and bought by people without concern or fear and can be sold at any time and at a good price, so I decided to trade in the original brands, and made contacts and arrangements and met suppliers from different European countries and identified the factories that manufacture the various brands " And Uday D and the other secrets, and managed to agree with more than a supplier to sell their own goods and then send them money, and here I was very surprised by the consent of these suppliers to provide them with goods without any prior money from them, but the facilitation of God, says after She managed to sell the goods online and sent the money to the suppliers and continued to work in such a way that she was able to raise a "respectable" amount and had clients in the UAE, Saudi Arabia and Qatar, and is currently thinking of opening a boutique to sell the original brands and wants to cooperate with women in the Gulf countries Arab in fashion e.

Advice for Success: 

Ms. Nada adds that she worked hard and continued to try despite the difficulties she faced in the beginning but she trusts that God will not waste her effort and achieve her greater goal.

Benefit from the experience:

you can apply the experience thoroughly (in all its aspects and details without changing anything), you can search electronically about the factories of international brands and communicate with suppliers and meet their agents in your country and agree with them to sell their goods and then send them money and then start selling online The various sites and forums on which the target customers are located and it is certain that you will succeed if treated professionally and properly.

You can also apply the experience, but after adjusting it, it is possible to deal in high quality counterfeit goods, or you can trade the original brands but in another way such as the work of ads paid online to ensure the sale faster or even sold through a boutique or a dedicated store if you have Financial capabilities, or as deemed appropriate.