mercredi 22 mai 2019

LEGO Success Story

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LEGO is one of the most famous children's makeup and intelligence games designed by Danish LEGO. It is one of the most popular games now. It is not only for children but also for young and old. It is a small and colorful plastic parts that are installed together to build models of cars and buildings. Other pieces are used to make different shapes and figures and these pieces can be dismantled and rebuilt. The game was designed in Europe in the 1940s and achieved global success, announcing the success story of one of the world's largest game design companies.



LEGO Establishment and Success:

The Danish LEGO Group started in the carpentry warehouse of Kirk Christiansen, a carpenter from Denmark and started making wooden toys in 1932. He founded the company in 1934 and began designing and producing plastic toys in 1949. LEGO designs became even more complex, In the early 1950s, LEGO began to expand its production of a wide variety of toys, including cars, trucks, tractors, boats, cranes, agricultural tools and animals, as well as a production line for cubes and wood panels.

The LEGO administration: 

Kirk was exposed to a heart attack and deteriorated in 1951, but despite this, he made very large expansions in the company and his warehouse. His son, Jatford Kirk Christiansen, visited an exhibition of toys at the time and drew attention to many parents' complaints that there was no system The game was designed to be the most professional game in 1955 and was made up of twenty-eight pieces and became one of the best in Europe. Kirk died in 1958 and was the end of the success story of the best carpenter in Denmark, leaving the company to run his son, Gattrude, who became its general manager, who has been working with his father since he was 12 years old.

A fire followed by a major decision: 

In 1960 a fire broke out in the wooden toys production department, where it was burned completely because of its wood pieces, prompting Jetdard to consider making a decision to stop the manufacture of wooden toys and focus on plastic as a staple in the LEGO game industry.

The success of the father was completed by the son:

The first Danish toy city was built in 1961. The number of pieces used in the construction of the city was about forty-two million. The company's sales doubled significantly in the mid-1970s. The company has created a range of games that rely mainly on creativity and innovation such as the construction of castles, gardens and buildings from the LEGO pieces. LEGO has built famous cities for games for children as well as adults. And find them in video games and computer programs, all of which leads to the acquisition of the child's mental skills and creative capabilities so large Lego is sold in more than 30 countries around the world.

LEGO Games related to movies:

LEGO has introduced completely new thinking into the production of its games so that it has produced games related to movies such as Harry Potter and Star Wars, which has increased the popularity of the game and contributed to the fact that it has become the best brand for the manufacture of children's toys, The company has expanded its number of factories in the countries of Denmark, Mexico and Hungary and the famous LEGO brand came in first place as the world's most powerful gaming brand. In 2017.

The history of the LEGO success story reveals a company based on creativity, making and inventing all that is useful for developing and improving the mind and solving puzzles in children. This approach satisfies parents and is a game that addresses all minds, even adults are concerned. This reflects the ambition of the non-final LEGO. Designing and producing games, but it has expanded significantly and has built cities full of games in its name in a success story that is the greatest in the history of trademarks in the game industry.

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