jeudi 30 mai 2019

The success story of Ralph Lauren (founder of Polo)

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Ralph Lauren is one of the most influential people in the world of fashion and fashion. He has designed many of the most famous and proud celebrity costumes. He was not rich at the beginning of his life but is now a billionaire and a well-known American businessman. Ralph Lauren, The whole world and the enormous charm that he designs. Below we review with you his success story.



Childhood: 

He is an American businessman and the real name of Ralph Lifschitzer. He and his brothers decided to change this name because their schoolmates were always making fun of them because of the family name, which became Ralph Lauren. Born in 1939 in the Bronx, New York State, he grew up in a poor family. He always wanted to work to collect money and then buy new clothes. Despite a paragraph in his childhood, he only bought luxury clothes, and most of his money was spent buying such luxury clothes.

Academic studies: 

Ralph Lauren began his studies at the Salenter Academy, which later moved to the MTA Academy in New York, but he did not have enough money to study. He sold neckties to his colleagues to save some money, so he had a high ambition. Under his image (I want to become a millionaire) and then work and strive to achieve this dream. Ralph Lauren studied business at the Baroch Institute and worked at the Brooks Brothers, a clothing store to save some money. But he did not complete an instruction and left the institute, where he worked until 1962 and spent two years in the US military.

After the army: 

After Ralph Lauren finished his military service, he decided to work at the fashion company Reitz. This is a start to success. He worked for a lot of time and struggled to design neckties in a professional, new and attractive fashion. , Continued on this situation until 1967.

Change of fashion: 

Ralph Lauren agreed with Bo Promel that he will make the neckties of the company in a new and professional and distinct The fashion was then to be the neck in a dark color, but wanted to renew and move the current fashion from the form of Another more distinctive form was the reason for this It was always said that it is very distinctive in blending imagination with reality, so he designed neckties with light colors and embroidered, which impressed people and sold large quantities of them, not only this, but they were sold at a higher price than the other, With only $ 5 and a new neckband sold for $ 15.

Ralph Lauren's risk:

After leaving Brooks Brothers to set up a new company that knew the dangers that would occur and that the field was full of tough competition, he decided to shave the necktie in different colors and unfamiliar neckties and many of the people knew that this is an adventure Will fail, but the results surprised everyone where the company's profits exceeded the neckless necklaces 500 thousand dollars.

The establishment of Polo: 

After Ralph Lauren took a lot of money from the designs of necklaces borrowed some money from the banks to complete the amount required to create the first company that carries the logo of the polo, and chose this slogan because the polo is a game of kings and was very famous then In order to give a good impression of the company and her Excellency, and came to this idea when accompanied by a girlfriend to the Polo match and then formed the first concepts of wealth and extravagance, when the opinion of many rich wear expensive and expensive clothes, which led to the establishment of a high-end clothing company that must bear This is shameful T excellence.

Expansion of the company: 

Taking Ralph Lauren some thing over time, he has contracted with a lot of shops to sell products, and over time made ready-made men's clothing with high quality and distinctive designs had the right and the first to be bought by many people and it was in 1968 , And then increased the number of shops you want to contract as it became famous and sold a lot of clothes from the famous Polo brand now, and in 1971 was the manufacture of clothing Alreimi, which was also the role of increasing the profits of the company as it targeted all categories (men and women) At the end of 1971 he opened his first shop Clothing in Beverly Hills, which won the great success.

Ralph Lauren's unlimited success: 

he did not stop at this point in fashion, but became famous to a great extent, was asking celebrities in the world then to design their own fashion and clothing for a lot of money, and did not stop the success at this point also did not work Designs for the clothing of men and women only, but took in the work on designs for children's clothing and in other areas other than clothing such as glasses, perfumes and other industries that were a major cause of the company's progress and prosperity and increase profits.

The company's IPO:

In 1997, Ralph Lauren decided to put his company on the stock exchange, but it did not want to sell it to investors, but put it in the hands of the board of directors to manage and still controls 81.5% of the company's shares. Ralph Lauren now lives in wealth, enjoying all his successes, collecting rare art pieces, luxury cars and luxury homes in places like Jamaica, Long Island and Manhattan, as well as large farms in Colorado.

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