Adidas, which can be classified as the world's most famous shoe and sportswear company, also has the right to formal care for a large number of sports institutions and players who play various sports. We are sure, of course, that you know Adidas right, but Did you know her story, when and how it was founded, and how she faced great challenges over the years, and how she got to what it is now !!. If you do not know it is good to follow up with us in this post, where we will present the success story of the company since it was founded and until today.
Dasler Brothers:
The company was founded in the wake of World War I in 1924 by the brothers Dassler Adolf Dassler and Rudi Dassler, where the brothers Dasler began to manufacture their shoes - which will later be one of the most expensive shoes can be acquired - in their kitchen in Germany, In particular their town of Herzogenaurach.
As time passed, the Dassler brothers opened a sports shoes factory, called the Dasler Brothers.
In 1928, after four years, the brothers wanted to expand the company's activity to reach the world, and equipped many sports shoes at the Olympic Games in 1928.
In 1936 they produced the gold medalist Jesse Owens' gold medal at the Berlin Olympics.
After World War II, the factory was converted into a weapons factory to produce anti-tank weapons.
Establishment of Adidas:
Because life is not always rosy, in 1947 the Dasler brothers broke up, Rudy Dassler founded Puma, and Adolf founded Adidas.
The name of the company is the first abbreviation of Adolf Dassler, taking the section 'Adi' - the pseudonym of Adolf - and the section 'Das', to become our company Adidas, the world's largest manufacturer of footwear and sportswear.
The company was officially registered on August 18, 1948.
"I dream every day of sport," said Adolf Dassler.
The Adidas brand has chosen three parallel lines. It expresses a bold portrayal of the mountain, and also illustrates the goals that can be achieved by seeking and persevering. The path is not always as beginnings as it is about determination, patience and your desire to reach the highest point.
The death of Adolf Dassler and the sale of the company:
After the death of Adolf Dassler, his son Horst Dassler inherited his company, and then after the death of Horst Dasler in 1987, the company was sold to Bernard Taby, the Minister of Civil Affairs and one of France's biggest industrialists. But there was a financial crisis for Bernard Tappi, forcing him to sell the company to Robert Louis Dreyfus. Credit Lyonnais, and after several issues related to the sale and shares of the company, officially became Robert Louis Dreyfus CEO of Adidas.
Adidas has developed over the years:
In 1997, Adidas acquired Salmon Skiing Company. Adidas Salmon, then Taylor Mad Golf and Max Philly to compete against Nike Golf later. In 1998, the National Association of Sports Federation (NCAA) decided to limit the branding of sports companies to clothing and shoes for both size and size. And then relinquished the case when reaching an agreement and compromise between the parties by placing the Adidas trademark on the products.
Adidas and Adidas were adhered to a product and logo in 2003. Adidas filed a lawsuit against another company because it used a similar Adidas logo with two adidas-like lines, which consist of three parallel lines. Adidas was ruled out for lack of overlap between the two companies.
In 2004, international fashion designer Stella McCartney set up a long-term partnership with Adidas to produce women's sportswear called Adidas Stella McCartney.
Then in 2005, Adidas launched the world's first microprocessor with 5 million calculations per second to provide maximum comfort, using replacement batteries every 100 hours.
Today, Adidas is a leader in its field. Adidas today is a group of companies consisting of Reebok Sports Wear, Taylor Mad Adidas Golf, and Rockout Taylor Mad Adidas.
Dasler Brothers:
The company was founded in the wake of World War I in 1924 by the brothers Dassler Adolf Dassler and Rudi Dassler, where the brothers Dasler began to manufacture their shoes - which will later be one of the most expensive shoes can be acquired - in their kitchen in Germany, In particular their town of Herzogenaurach.
As time passed, the Dassler brothers opened a sports shoes factory, called the Dasler Brothers.
In 1928, after four years, the brothers wanted to expand the company's activity to reach the world, and equipped many sports shoes at the Olympic Games in 1928.
In 1936 they produced the gold medalist Jesse Owens' gold medal at the Berlin Olympics.
After World War II, the factory was converted into a weapons factory to produce anti-tank weapons.
Establishment of Adidas:
Because life is not always rosy, in 1947 the Dasler brothers broke up, Rudy Dassler founded Puma, and Adolf founded Adidas.
The name of the company is the first abbreviation of Adolf Dassler, taking the section 'Adi' - the pseudonym of Adolf - and the section 'Das', to become our company Adidas, the world's largest manufacturer of footwear and sportswear.
The company was officially registered on August 18, 1948.
"I dream every day of sport," said Adolf Dassler.
The Adidas brand has chosen three parallel lines. It expresses a bold portrayal of the mountain, and also illustrates the goals that can be achieved by seeking and persevering. The path is not always as beginnings as it is about determination, patience and your desire to reach the highest point.
The death of Adolf Dassler and the sale of the company:
After the death of Adolf Dassler, his son Horst Dassler inherited his company, and then after the death of Horst Dasler in 1987, the company was sold to Bernard Taby, the Minister of Civil Affairs and one of France's biggest industrialists. But there was a financial crisis for Bernard Tappi, forcing him to sell the company to Robert Louis Dreyfus. Credit Lyonnais, and after several issues related to the sale and shares of the company, officially became Robert Louis Dreyfus CEO of Adidas.
Adidas has developed over the years:
In 1997, Adidas acquired Salmon Skiing Company. Adidas Salmon, then Taylor Mad Golf and Max Philly to compete against Nike Golf later. In 1998, the National Association of Sports Federation (NCAA) decided to limit the branding of sports companies to clothing and shoes for both size and size. And then relinquished the case when reaching an agreement and compromise between the parties by placing the Adidas trademark on the products.
Adidas and Adidas were adhered to a product and logo in 2003. Adidas filed a lawsuit against another company because it used a similar Adidas logo with two adidas-like lines, which consist of three parallel lines. Adidas was ruled out for lack of overlap between the two companies.
In 2004, international fashion designer Stella McCartney set up a long-term partnership with Adidas to produce women's sportswear called Adidas Stella McCartney.
Then in 2005, Adidas launched the world's first microprocessor with 5 million calculations per second to provide maximum comfort, using replacement batteries every 100 hours.
Today, Adidas is a leader in its field. Adidas today is a group of companies consisting of Reebok Sports Wear, Taylor Mad Adidas Golf, and Rockout Taylor Mad Adidas.
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