vendredi 31 mai 2019

Success story, Anita Roddick, The Body Shop Foundation

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Anita Roddick is different from many people. She was distinguished in many things and was intellectually minded. She worked in a lot of jobs such as selling newspapers, teaching and some other simple functions. It is clear that she was from a poor family. After growing up, most of her interests were skin and skin care, Jahda worked to create a small shop selling skin and skin care products. Her husband helped her set up their first project, a small restaurant in a eight-room hotel. Her success story and the spread of her own skin and skin care shops began all over the world. In this article we will talk Detail about, Anita Roddick, and how successful this way, continue with us.


Her birth :

Born in 1942, Anita Roddick had three other sisters, an Italian from an Italian father and mother, but they migrated to Little Hampton in England. Her mother ran a small cafe and learned many things from him. The most important thing was not to get rid of anything that could be used. This was the secret of the success of Anita Roddick. She worked because of the Second World War and because of the devastation that had afflicted them. She divorced her parents. At the age of eight, Anthea Roddick completed primary and secondary education. She joined Bath Bath for world education and graduated after studying English and history.

Her work: 

Anita Roddick worked in a lot of jobs and professions, but in the beginning worked as a mentor, where she was offered a scholarship from the Zionist occupier, but was expelled after only three months as she liked to joke a lot but did not satisfy her manager Sabra on this, But did not affect this expulsion, but on the contrary, he benefited from it as she did some other jobs, she sold newspapers in Paris and worked as a teacher in England and America (Geneva), and traveled to many countries with the money saved from this function in Tahiti, Australia, Madagascar , Mauritius, and finally to South Africa, they were He went to South Africa to work as a mentor there, but she was also kicked out because of breaking laws. She went to a nightclub that was reserved for blacks. This was against the racist laws of South Africa. The government arrested her and deported her to her again. She says she used to see people there, rubbing their skin with cocoa butter every day and washing their hair every day with mud. It was strange that all of this was a good thing and she was good at results. She always said, "You change your values ​​when you change your principles and if you are like me you will love Anthropology Harih). "

Her marriage: 

When she returned to her second time, her mother, Gordon Gordon Roddick, who became her husband in the future, became a young Scottish poet and traveler. They started their success story together. They made their first project together. It was a restaurant. After a period they wanted to expand. It was only eight rooms, but it took a lot of time and work for both of them, and they were so far apart. They decided to close the restaurant three years later. The couple traveled to realize their dream of taking a horseback from Buenos Aires to Argentina. New York American This was with the consent of Anita And the hand of his wife, and the couple has two children, Sam and Justin, but in the small Justin generator in 1971 was needed mother to blood transfusions and found that the blood that transferred her was a carrier of the virus (HCV) is a virus that affects the liver and then suffered disease saturation of the liver deadly.

 Establishment of the Body Shop : 

At this time when Anita Roddick reached the age of 33, she decided to work for her own project, not to raise her daughters on Monday. So I decided to open a small shop selling natural cosmetics and skin and skin care, and because she did not have the money to get The raw materials for the manufacture of these products, so I decided to work on the mother's idea, which was useful at the time, which is not limited to something you can use later, and already began Anita in the manufacture of these products of materials that preceded and collected while traveling and were materials used by other women I met, Open this small shop J Brighton House next to the funerals, and were subjected 15 different items in this shop, and received funding of $ 6,500 then in exchange for a small mortgage of her hotel.


Green: 

Anita Roddick was very lucky. At the time she was selling natural materials to protect the skin and skin, she woke up in Europe, leaving the industrial materials and returning to the natural materials that Antia made. Antia painted the walls of the small store in green. It is also fortunate that this awakening encouraged the choice of green color, which is a color that indicates the nature and health materials often, and Anita decided to use used plastic cans. This was because of the pressure at the beginning and she was not thinking about recycling.

Expansion of the project: 

Anita Roddick decided to make some expansions in her project and to open her second shop, but she did not have enough money. So I decided to apply for a loan of $ 8000 but was not approved and therefore there is no solution to selling her share in the restaurant And she sent a message to him that she would sell her share so that she could open the second shop and already sold to the owner of the fuel refueling station, but this was before the arrival of her husband's letter of refusal for not selling, but in 10 months Anita opened the second branch of her shop Body Shop) in the city of Chester, and in 1977 he returned g Head of travel and decided their participation in Mahlin and Adarathma.

The Excellence: 

The popularity of Antia Roddick and The Body Shop has increased in all parts of the neighborhood, and the number of people buying their products has increased. They also wanted to open stores of the same name for the sale of these products, but the term franchise was not available at the time. He said that he did not ask for money in exchange for using someone else's business name, but they financed the opening of each branch in return for the use of the name of the shop shop. Anyone who wanted to open a shop with the same trade name and get the franchise was interviewing Personality with Antia Rudic and Ka We ask you some strange questions such as what is your favorite flower name, how do you prefer to die. There was a reason why these questions were that she did not want to give the franchisee a chance to win the money only and that was why most of the franchisees were ladies. Wealth: In 1984, after the number of The Body Shop's more than 2,000 outlets serving more than 80 million people in more than 50 countries, Anita Roddick has put her company's shares on the stock exchange, making her fortune more than $ 200 million.

Awards: 

Antia Roddick got a lot of guise from famous personalities at the time. She got a lot of promotional awards. In 2003, she got a Dame, which was awarded by the British Queen for her efforts and great success, but she attributed all this The success of her husband, who helped her in a lot of things to provide financial genius and management of stores, which helped them to achieve everything that has reached the mechanism.

Humanity of Anita Roddick:

It was her dream as a young girl that she did not want to die rich and did not want to see injustice and persecution in the world. So in 2005 she decided she would donate all the wealth she had collected throughout her life to bring injustice and persecution to the world.

The Body Shop Sale:

In 2006, L'Oreal bought all the $ 652.3 million of The Body Shop series, but something went wrong as L'Oreal was Nestlé, which was boycotted by many in the world for selling baby milk to children around the world. the third.

Anita Roddick's death: 

She died on 10 September 2007 at St. Richard's Hospital in Chichester, England.

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