The start-up companies in
order to succeed and ensure their continuity in the market must ensure
the provision of services or goods that are able to satisfy the needs
and desires of the target customers and of course not to rely on
effective marketing methods to ensure access to as many customers as
possible. General and marketing costs in particular because of poor
budget, and this requires marketing officials to search for the most
cost effective and most effective methods, and of course because they
have the efficiency and science they often succeed in this, but in
return receive large salaries as officials of the Experts say this means that the costs have not decreased, but may have increased.
So if you have an emerging project and seek to strengthen its position
in the market rather than over time because of strong competition. At
the same time, your budget does not allow you to hire experienced
marketing professionals or do not allow you to rely on expensive
marketing methods. We will present a range of proven and inexpensive
marketing methods that can be relied on by start-ups and small
businesses in general.
Successful and proven ways to market startups:
1. Content Marketing:
The method of marketing through content is one of the most modern and
most effective methods of marketing. In this way, the owner of the
project writes various articles in the field and between the lines
highlighting the company or its products. He then communicates with the
bloggers specialized in the field in which the company works and asks
them to add The listing is to appear to people in exchange for a
symbolic gift or a product from the company. Over time, these blogs are
archived in search engines and begin to appear for a large number of
people, thus enabling the company to reach potential buyers.
Note : Personally and as the owner of a code specializing in small projects
, a number of owners of start-ups and others in the market for a while
as well as local and foreign traders, especially in China, are asking me
to add their own posts to them, convinced of the presence of a number
of targeted customers For those products on my blog, but in fact I have
never accepted any of those offerings, but in general there are many
bloggers welcome these offers and through them the leads reach good
numbers of targeted customers or potential buyers.
2. Video Marketing:
Creating a short promotional video and posting it to YouTube may
generate a lot of views. Among the viewers you may find a large number
of targeted customers and may be asking to buy your services or goods.
Marketing in this way may be completely free but if you want to get For
more views and faster results, you can make a video ad for a larger
audience.
In order to ensure good interaction with the video, it must be filmed
with a high-quality camera in a suitable place such as studio
photography, and of course you can pay money to any studio to be able to
exploit the camera and the place of the camera.
3- Marketing by e-mail:
This method is based on the development of a mailing list on the
website of the company to add visitors to the website addresses in the
electronic list to get the company's offers weekly or monthly.
After collecting a number of emails or e-mail addresses, it is possible
to send e-mails to them through specialized platforms that can send a
large number of messages at one time. The best of these platforms is mailchimp, which allows you to send messages to 2000 email .
4- Social networking sites:
It is essential for any emerging project to rely on social networking
sites to promote its products. Perhaps the idea of preparing marketing
publications and promoting them on a paid social networking site is the
best. This method allows you to target the segment you want from
customers and allow you to place pictures, texts and even links And in
the latter the cost is limited compared to other marketing costs that
may depend on the start-ups and others.
It is worth mentioning that you need to learn how to make ads on social
networking sites, and this is very easy, otherwise the subject is easy
and can be learned quickly, there are many free sources of learning,
including what is Arabic and what is displayed in other languages such
as English and French, The more you read and learn the more you have
the ability to do successful advertising campaigns at the lowest
possible cost.
5. Search Engine Marketing:
Creating a blog and writing articles and articles in which you talk
about the field of specialization of the work of the company or project
and the middle of those posts are displayed products or highlighting the
company will be a good thing, especially when the posts are archived in
the search engines.
Conclusion:
If you are one of the owners of start-ups and
seek to obtain a position in the market or maintain the status of your
company or strengthen it is necessary to rely on some free or
inexpensive methods, along with some other marketing methods that have
proven their worth, such as advertising, advertising and marketing
representatives and others.
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