In
recent times, there have been a large number of new restaurants, each
of which has a different character from the traditional form of
restaurants. It also offers different types of cuisine, and in some
cases the cuisine is more unusual than other countries, including
traditional and popular dishes. 30% of the restaurants are closed during
the first year of its opening and 60% during the first three years,
while the percentage of restaurants that close during the first five
years have about 80%, which is too large to be responsible for a
restaurant is not Simple thing and needs a particular layout to be
mastered P continue. Here are some tips to help restaurant entrepreneurs succeed and continue to compete for years to come.
Tips for the success of new restaurants :
1 - Good location of the restaurant: -
The site of the restaurant you want to create is an important factor
that helps the success of the project as a whole. It is necessary to
choose a suitable and distinct location in a known and populated area
and to place the target customers in mind. It is possible to choose a
location for the restaurant in an area where there are student
gatherings such as schools and universities. Families should also be
easily accessible and have their own garage or parking space so that
customers feel comfortable.
2. Setting goals and plan of action:
When building a new restaurant, the owner of the project must know the
objectives and plan a work to reach them, starting with the quality of
food that will be presented in this restaurant, whether traditional or
diverse or specialized in the food of a particular country such as Arab,
Indian or Turkish cuisine and thus determine the status of the
restaurant in the market if A popular fast food restaurant or a luxury
restaurant. A comprehensive feasibility study is conducted for the
restaurant after setting these goals well and studying them and
calculating every step you take.
3 - Good study for competitors:
After identifying the restaurant, careful study of competitors in this
area and knowledge of their strengths to take into account the
weaknesses and failure to avoid them to have a successful restaurant.
4 - Commitment to the identity of the restaurant: -
When setting up a restaurant, a complete menu must be created according
to the quality chosen. The restaurant specializes in presenting it, as
we often see menus of foods that differ from the usual nature of the
place and offer dishes that are not in keeping with the essence of the
restaurant.
5 - Choose the appropriate decor for the restaurant:
There are many restaurants in the mistakes of the common not to choose
the appropriate decor for the quality of the place, we see many
restaurants exaggerated in the decorations to the point of harming the
eyes of customers and lead to a sense of discomfort so must be a simple
decor and at the same time be different and distinctive and feel
comfortable customers to increase the popularity of the place.
6 - Care for the quality and taste of food:
One of the key factors for the success of any restaurant so the owner
of the project must be keen on the presence of fresh foods and that the
selection of chefs at the highest levels and provide dishes that are
recognized by everyone and the most important to provide quality in the
taste and fresh foods is the constant attention to this quality at all
times.
7. Efficiency of the service level:
One of the important factors for the success of new restaurants is the
presence of highly qualified service personnel. A service team that is
tactful, capable of dealing with customers and well behaved should be
chosen to make the restaurant acquire permanent customers and thus
increase demand.
8 - Care for prices:
It is known that the prices listed in the food menu within any
restaurant are not random prices but are due to accurate calculations of
a number of restaurant expenses, which include the cost of the main
components of food, salaries of chefs, employees and administrators,
rent place, electricity and water charges, marketing expenses and
advertising for the restaurant, 10 to 15% to cover expenses, but we see
some restaurants that overpriced the prices of food, which leads to
failure so be careful to provide reasonable prices for customers.
Conclusion :
The first year of the opening of any restaurant is the most difficult
period due to the difficulty of matching the expenses and revenues.
However, with the comprehensive and accurate study, this will lead to
success of the project and increase profits. This success can lead to
success. Branches in other regions.
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