The idea of creating a small or medium sized exhibition for the sale of a variety of office furniture can result in huge profits because the products are required by a very large segment of customers. Companies, commercial and service projects, factory managers and self-employed professionals such as doctors, lawyers, engineers and others need them as indispensable equipment. about her. The following is a comprehensive explanation of the project and how it should be implemented in the best way possible.
Location and area of the project:
The area depends on the size of the project, there are exhibitions of office furniture not more than 50 square meters and the other exceeds 200 meters and the other is implemented on two large floors, but if you want to implement the project in its smaller form, the area should not be less than 50 or 60 square meters (store on the ground or first floor) because the products need to have a large space and there must be spaces between the products displayed in addition to a place reserved for the manager's office other than the bathroom. As for the site of the project, it misleads its establishment in a city of many companies and shops, considering that the companies and shops of the target customers, as a large number of customers come to these companies and shops every day and some of them represent customers targeted to your project, which may benefit you in addition to the acquisition of your project for the necessary fame .
The equipment needed for the project:
The floors of ceramic or porcelain light color, and the walls should also be light color with the possibility of pasting some of the walls of the wall as a sophisticated, the ceiling can also make gypsum formations with a sophisticated appearance and which are placed lighting highlights and form is capable of lighting The entire place, as well as the placement of an office and two or more in one corner or design an independent room for management, and can be installed air conditioner.
How to get office furniture in wholesale:
If the project into a large space, it can be imported from China, where the products with great designs and quality acceptable and the price is distinguished and can be dealt with some local factories that provide the quality of the goods you need at the right prices. If the project is implemented on a small scale, it is possible to agree with one of the importers to provide you with the quantities and designs you need at prices that ensure you make a good profit certainly. The project needs two employees to work in the exhibition, provided that they have previous practical experience in the same field or in the field of furniture trade in general. It also requires that they have the skills of sales and persuasion to achieve the highest percentage of sales. Workers to connect and install the furniture sold.
How to connect furniture sold to customers:
The exhibition is not responsible for the delivery of products sold only responsible for the installation, the customer comes with a car to load the furniture bought and go with or attached to the installation workers, but at the moment everyone is looking for the convenience of the customer to win customer satisfaction, The agreement with one or some owners of cars quarter-and-a half transfer to their request to deliver products to customers who did not come cars and do not know how to get cars to transport their products, and of course customers are paying for those cars with the emphasis on agreeing with them on the delivery price so as not to be exploited by car owners.
Sales and Marketing:
- Must select a location with the above specifications.
- A large illuminated sign should be hung on the front of the exhibition to illustrate the activity.
- You must adopt a distinctive display style so that people can see the products from the outside glass of the exhibition.
- Providing office furniture suitable for market demand in terms of price, quality and designs to ensure the sale.
- Look for the best sources of supply tirelessly or to ensure the reduction of costs and raising the profit margin.
- Know the selling prices of shops and other exhibitions and selling at the same prices, although high.
- Relying on electronic advertising and targeting free business owners and businesses from the city's population may contribute to significantly increased sales.
- A website can be established under the name of the project, through which office furniture are sold and more fame is granted to the project.
Feasibility study of office furniture exhibition:
What we have presented in the past is a pilot study aimed at introducing the project and its needs and importance, if you see that the project is best suited to you, it is necessary to prepare a detailed feasibility study before the implementation of the project on the ground, The position of the target market, the size of the demand and supply, the sources of supply, the most important competitors and their prices, as well as products that are in demand and others that do not achieve good sales, as well as you will know the costs of rents, equipment and labor and the cost of buying office furniture in quantity desired, and you will know the sales and profits Of. How to prepare a detailed feasibility study for an office furniture exhibition can be prepared by yourself and you can identify the easiest way to implement it from here, or you can rely on it on one of the companies specialized in market research and feasibility studies in your city.
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