Rory Sutherland was born in 1965 and studied at Cambridge University to be a teacher and graduated in 1988. He did not work as a teacher. Immediately after graduating, he worked for the Ogilvy Advertising Agency in England. He worked in the planning department and got the worst graduate hired by the agency. A marketing writer and distinguished in it and then promoted and reached the highest positions with the relationship to write advertising and marketing, and excelled in this area and the impact of a great impact, and has a very large name in determining the future of advertising and marketing at the moment.
The Wiki Man:
A column of Rory Sutherland, writes every two weeks about his thoughts on technology and the Internet. He also wrote a book of the same name and was published in 2011 in which he wrote a summary of his writings in this column.
Celebrity Rory Sutherland:
Rory Sutherland has been lecturing in marketing and this has made him a brilliant name in marketing, and used in his lectures some of the facts that have occurred in history to illustrate his view of understanding behavior and human behavior, especially consumer, which is his interest as the marketing is based on the consumer and If you understand his behavior, you will easily market his marketing and then become a permanent customer for you. He also says that any marketer must understand how the human brain works so that he can become a master in his business and can easily understand the customer and thus facilitate his marketing.
The most important and famous examples of Rory Sutherland's Marketing:
Hit a lot of optimization which helps to understand a lot of consistent rules in marketing, and why do women want to be guided by men with flowers? Rory Sutherland says that the gift is the expression of sacrifice, and whenever the gift does not benefit the owner of it is sincere, women know that the flowers are not useful to the man did not get any benefit from them, as well as diamonds, so when the men guide women flowers or roses or even diamonds It does not benefit him from them and then the woman feels that she got a gift to her, but if he bought something very precious, such as car expensive price or even a screen of the largest sizes Vrodha doubts that this gift is not exclusive to her and that this man will benefit from the end and therefore It is in the view of women that this gift is not exclusive to them and there is no Any sacrifice.
Why do you feel that the car is going better after washing it?
Because the human brain always cares about cleanliness and beauty. If you wash your car and become clean, it feels better than before, because the brain gives you a higher cleaning rating and anything you enjoy. You want to see your car in the best possible way so that it feels like it is moving fast, car accessories and accessories have been released and are being deployed and every day in development to make your car as good as possible.
In the same context, when a shop operated French music and music, customers were more inclined to buy French products and buy them in a larger way. This experience was repeated in a restaurant and customers were asked to eat French food when playing French music only.
People are suspicious of waiting when you can not find what to do:
Rory Sutherland is best known for his government's best proposal. His government has spent $ 6 billion on train stations to reduce travel time from London to Paris by 40 minutes, but Rory Sutherland sees travelers not complaining about The time of the trip, but they complain of waiting without work is something of boredom, so Ruri thought in a commercial way and through the men of advertising, not engineers and how to entertain people on trips, he suggested that his government to connect free Wi-Fi on all trains and a team of Fashion designers and models distribute some drink The passengers can not get bored of the road and do not complain about the length of travel and also reduce the spending of billions by half or more than half.
Kemal Ataturk: Make the veil unhealthy:
When Kamal Ataturk wanted to turn Turkey from a country of Islam to a secular country that imposed veils on hawaii salesmen in Turkey and made the Turks flee from him as he became notorious, and then the veil became a sign of bad women.
The iron ring is more precious than gold and silver:
During the time of the wars of Germany, its citizens demanded to donate their rings. Many gold and silver rings were donated. Each one donates a ring like the one he donated but it is iron, and with time it became more valuable than gold and silver. It became meaningful and that this ring was a donor of gold or silver previously and became more expensive than gold or silver and can not be bought easily.
The face is better than the radar in effect:
Scotland has followed an unprecedented system in traffic and speed limits, and if your speed is on the road at an appropriate speed you have a face laughing and on the contrary if you are walking fast, you face a face and already achieved this system a great success and more Everyone after that cares to be a suitable speed on the way to show him the funny face does not show his face pout.
The Wiki Man:
A column of Rory Sutherland, writes every two weeks about his thoughts on technology and the Internet. He also wrote a book of the same name and was published in 2011 in which he wrote a summary of his writings in this column.
Celebrity Rory Sutherland:
Rory Sutherland has been lecturing in marketing and this has made him a brilliant name in marketing, and used in his lectures some of the facts that have occurred in history to illustrate his view of understanding behavior and human behavior, especially consumer, which is his interest as the marketing is based on the consumer and If you understand his behavior, you will easily market his marketing and then become a permanent customer for you. He also says that any marketer must understand how the human brain works so that he can become a master in his business and can easily understand the customer and thus facilitate his marketing.
The most important and famous examples of Rory Sutherland's Marketing:
Hit a lot of optimization which helps to understand a lot of consistent rules in marketing, and why do women want to be guided by men with flowers? Rory Sutherland says that the gift is the expression of sacrifice, and whenever the gift does not benefit the owner of it is sincere, women know that the flowers are not useful to the man did not get any benefit from them, as well as diamonds, so when the men guide women flowers or roses or even diamonds It does not benefit him from them and then the woman feels that she got a gift to her, but if he bought something very precious, such as car expensive price or even a screen of the largest sizes Vrodha doubts that this gift is not exclusive to her and that this man will benefit from the end and therefore It is in the view of women that this gift is not exclusive to them and there is no Any sacrifice.
Why do you feel that the car is going better after washing it?
Because the human brain always cares about cleanliness and beauty. If you wash your car and become clean, it feels better than before, because the brain gives you a higher cleaning rating and anything you enjoy. You want to see your car in the best possible way so that it feels like it is moving fast, car accessories and accessories have been released and are being deployed and every day in development to make your car as good as possible.
In the same context, when a shop operated French music and music, customers were more inclined to buy French products and buy them in a larger way. This experience was repeated in a restaurant and customers were asked to eat French food when playing French music only.
People are suspicious of waiting when you can not find what to do:
Rory Sutherland is best known for his government's best proposal. His government has spent $ 6 billion on train stations to reduce travel time from London to Paris by 40 minutes, but Rory Sutherland sees travelers not complaining about The time of the trip, but they complain of waiting without work is something of boredom, so Ruri thought in a commercial way and through the men of advertising, not engineers and how to entertain people on trips, he suggested that his government to connect free Wi-Fi on all trains and a team of Fashion designers and models distribute some drink The passengers can not get bored of the road and do not complain about the length of travel and also reduce the spending of billions by half or more than half.
Kemal Ataturk: Make the veil unhealthy:
When Kamal Ataturk wanted to turn Turkey from a country of Islam to a secular country that imposed veils on hawaii salesmen in Turkey and made the Turks flee from him as he became notorious, and then the veil became a sign of bad women.
The iron ring is more precious than gold and silver:
During the time of the wars of Germany, its citizens demanded to donate their rings. Many gold and silver rings were donated. Each one donates a ring like the one he donated but it is iron, and with time it became more valuable than gold and silver. It became meaningful and that this ring was a donor of gold or silver previously and became more expensive than gold or silver and can not be bought easily.
The face is better than the radar in effect:
Scotland has followed an unprecedented system in traffic and speed limits, and if your speed is on the road at an appropriate speed you have a face laughing and on the contrary if you are walking fast, you face a face and already achieved this system a great success and more Everyone after that cares to be a suitable speed on the way to show him the funny face does not show his face pout.
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