Wali Amos was born in the 1930s and was a housewife who was raised in a house of cruelty. He knows only the execution of orders and obedience, as well as the separation of her mother from a 12-year-old mother and the wife of Ali's cousin Dila in New York. A nation that is of great importance when you are a big man, but (Wali Amos) was suffering a lot in his life and face many difficulties and the first is racial discrimination as it was black skin.
Learning the industry of sweets:
When he (Wali Amos) in the most times of his life despair when the separation of the mother from his father and the apartheid and suffering and hosted at a nearby, but tried to learn something to help himself and already began to learn, look at a nearby, And after a grain of command he wanted to progress in the school of arts to teach culinary and indeed studied there and then spent 4 years in the US Air Force and graduated with a certificate of appreciation .
The post of Wali Amos:
After Wally returned to New York, he went to a university to study secretarial work. He learned it and then went to the post of secretary at the Sachs Avenue. He was fortunate enough to be a fair manager and appreciate hard work, unlike many managers who We see them in our lives, because they cared about Wali and became very supportive where he learned everything. When the manager was promoted, he recommended to me that he be the manager instead of him, despite the presence of older people, but with effort and money he deserved to say, Most people are in charge of management instead of me.
Marketing for himself:
After a while, Wali moved to a company that sings and worked on talent, where he discovered many black American singers, but what is in it here is how to market his wallet and his crowbar, as he was sending invitations to the customers who accolades them The good and the potential for the coming of the meeting, but he was sending with the call a piece of sweets made by the hand of the learned from the relatives and developed, and each of the call to pray and come to meet, perhaps in anticipation of another piece of candy or continuous supply to get this sweet dessert.
Racism and resignation:
After six and a half years in this company is once again subjected to racial discrimination on him and his skin, and how can be a manager of a black company !! Which makes him resign and leaves the work and marketing is for the emerging singers as they are skilled in marketing to the singers who are emerging through the chocolate candy, which excelled in the bread in a way that has become a lot of question and ask again and again.
The success of Wali Amos:
In 1975, Wali helped some of his friends borrow $ 25,000 and decided to take the risk. He opened his name (Amos), where he sold his sweets. Hollywood in California, faced initially some of the obstacles first black color and there is a great racial discrimination in addition to that this type of sweets was not known or familiar in this city, but decided to paddle and already passed from success to success in a very quick way and With the opening of two more branches and in 1987 it has 35 branches and has become an annual profit estimated at 12 US $ Lyon.
The ego (Wali):
He (Wali) did not know the matters of management well and did not appreciate the value of the team and was separate from the full separation from the managers of the great addition to the great pride and if he reached all this success, and thought that knows the answer of any question, and because of the arrogance caused Destroying all the builders of Baida, where in 1988 he sold all the assets in addition to a contractual condition not to work in the field of sweets again, and not to use a feature in the promotion of any product of sweets.
Establishment of the new Wali's Company:
In 1991, Wali founded another company that he wanted to call the same name of the past company, but he had sold this name and may not be used again. He called it "The Uncle Noname's Cookie Company" and started again to market it. In 1994, Wali hosted a radio program and for a good moment, if there was a person who would have preferred Halwatah and also those who had previously worked with him, he heard this program and heard (Wali) talking about success and how to reach it and chase it to the truth.
Participation and development of the company:
The listener in the radio program to interact with and reach a mechanism where he wanted to participate and have already been involved and developed the company but in the field of sweets Muffin Muffin and became one of the largest muffin companies in America, but at the same time another company bought the company Which Wali built previously and reached a deal that allowed him to return to the old name and exploit it again.
Learning the industry of sweets:
When he (Wali Amos) in the most times of his life despair when the separation of the mother from his father and the apartheid and suffering and hosted at a nearby, but tried to learn something to help himself and already began to learn, look at a nearby, And after a grain of command he wanted to progress in the school of arts to teach culinary and indeed studied there and then spent 4 years in the US Air Force and graduated with a certificate of appreciation .
The post of Wali Amos:
After Wally returned to New York, he went to a university to study secretarial work. He learned it and then went to the post of secretary at the Sachs Avenue. He was fortunate enough to be a fair manager and appreciate hard work, unlike many managers who We see them in our lives, because they cared about Wali and became very supportive where he learned everything. When the manager was promoted, he recommended to me that he be the manager instead of him, despite the presence of older people, but with effort and money he deserved to say, Most people are in charge of management instead of me.
Marketing for himself:
After a while, Wali moved to a company that sings and worked on talent, where he discovered many black American singers, but what is in it here is how to market his wallet and his crowbar, as he was sending invitations to the customers who accolades them The good and the potential for the coming of the meeting, but he was sending with the call a piece of sweets made by the hand of the learned from the relatives and developed, and each of the call to pray and come to meet, perhaps in anticipation of another piece of candy or continuous supply to get this sweet dessert.
Racism and resignation:
After six and a half years in this company is once again subjected to racial discrimination on him and his skin, and how can be a manager of a black company !! Which makes him resign and leaves the work and marketing is for the emerging singers as they are skilled in marketing to the singers who are emerging through the chocolate candy, which excelled in the bread in a way that has become a lot of question and ask again and again.
The success of Wali Amos:
In 1975, Wali helped some of his friends borrow $ 25,000 and decided to take the risk. He opened his name (Amos), where he sold his sweets. Hollywood in California, faced initially some of the obstacles first black color and there is a great racial discrimination in addition to that this type of sweets was not known or familiar in this city, but decided to paddle and already passed from success to success in a very quick way and With the opening of two more branches and in 1987 it has 35 branches and has become an annual profit estimated at 12 US $ Lyon.
The ego (Wali):
He (Wali) did not know the matters of management well and did not appreciate the value of the team and was separate from the full separation from the managers of the great addition to the great pride and if he reached all this success, and thought that knows the answer of any question, and because of the arrogance caused Destroying all the builders of Baida, where in 1988 he sold all the assets in addition to a contractual condition not to work in the field of sweets again, and not to use a feature in the promotion of any product of sweets.
Establishment of the new Wali's Company:
In 1991, Wali founded another company that he wanted to call the same name of the past company, but he had sold this name and may not be used again. He called it "The Uncle Noname's Cookie Company" and started again to market it. In 1994, Wali hosted a radio program and for a good moment, if there was a person who would have preferred Halwatah and also those who had previously worked with him, he heard this program and heard (Wali) talking about success and how to reach it and chase it to the truth.
Participation and development of the company:
The listener in the radio program to interact with and reach a mechanism where he wanted to participate and have already been involved and developed the company but in the field of sweets Muffin Muffin and became one of the largest muffin companies in America, but at the same time another company bought the company Which Wali built previously and reached a deal that allowed him to return to the old name and exploit it again.
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