SOUK ONLINE is an online store in Germany that seeks to provide products of interest to Arabs and non-Arabs in Europe in general and in Germany in particular. The store was founded by Mrs. Wa'am Issa, a Syrian refugee who lives in western Germany. Through her project, she managed to achieve a lot of success both personally and practically. Here we present the story of the success of Mrs. Wiam Issa and how she managed to succeed in the difficult circumstances .. Read and benefit.
The first in Egypt and up to Germany:
Wa'im Issa, the Syrian engineer in her thirties, mother of three children, who fled Syria with her husband who works as a journalist to Egypt in 2012 because of the war by the work of handicrafts and simple accessories and marketing and selling as a way to make money through On 2014, she and her family moved to a city in western Germany and learned German and her husband to an advanced level. They volunteered to translate in several places, such as the Red Cross and Caritas Relief.
The emergence of Souk Online ( First German-Arabic e-shop ):
A friend of the Wiam family, Dr. Oliver Schlings, who runs a public relations firm, helped create, establish and license an electronic store under German laws, with a capital of 3,000 euros. The company imports products sold to Germans from Syria and a number of countries in the Middle East and Britain. Products, books of various kinds, clothes, school supplies, foodstuffs, newborn supplies, cosmetics, various detergents, mosaic boxes and other oriental products.
Success despite the difficulties:
There were a lot of things that are a barrier to Harmony and Oliver, such as taxes, marketing, accounting and site technologies and many things related to the German bureaucracy that they have addressed and the establishment of their project to the fullest and Oliver provided the workplace and private warehouse And some other logistical matters to serve the store until it became an electronic store of the largest stores that are working to provide people with the needs of Arab and eastern products, which are rare in some areas and small cities in Germany where it was H Ra on the large and medium-sized cities and in the beginning of the establishment of the store were not expect to make a profit in the first year and he will go all the profits to develop the project.
The dream of developing Souk Online:
Harmony was working on her own online store and marketing and selling products to people besides doing her usual housework as a mother of three children. She was communicating with clients and succeeded in building a bridge of trust between them. Always acknowledge the difficulty in that because the exchange of trust with customers, especially the Arabs, who constituted the majority of customers was a very difficult task because of the low prevalence of purchase through an online store in the Arab countries, but quickly succeeded because of mastery of Its accuracy and timeliness of delivery and the harmony with the participation of Oliver in planning the development of the site by launching an application to him on smart phones so as to facilitate the use and access to him and to add the German language to him next to both Arabic and English, the two existing currently working on the diversification of goods and products offered the shop and provide larger ones range.
Benefits of an online store ( Souk Online ):
Oliver confirms that the benefits of the project multiple, the first economic benefit in terms of profits achieved by the increase is significantly with the increasing demand in addition to the cultural aspect of building a bridge between Syria and the east on the one hand and Syria and Germany on the other and is considered enhanced To the idea of integration of the Arab refugee within the German society through trade and marketing until it became an integrated merger project is an Arab electronic store to achieve material gains and works to improve and increase social relations related to it is working to acquire a lot of creative ideas and It is converted into projects that benefit both sides, both the Arab refugee or German society as a whole and the introduction of new cultures and ideas and products to this society and the integration of cultures.
The first in Egypt and up to Germany:
Wa'im Issa, the Syrian engineer in her thirties, mother of three children, who fled Syria with her husband who works as a journalist to Egypt in 2012 because of the war by the work of handicrafts and simple accessories and marketing and selling as a way to make money through On 2014, she and her family moved to a city in western Germany and learned German and her husband to an advanced level. They volunteered to translate in several places, such as the Red Cross and Caritas Relief.
The emergence of Souk Online ( First German-Arabic e-shop ):
A friend of the Wiam family, Dr. Oliver Schlings, who runs a public relations firm, helped create, establish and license an electronic store under German laws, with a capital of 3,000 euros. The company imports products sold to Germans from Syria and a number of countries in the Middle East and Britain. Products, books of various kinds, clothes, school supplies, foodstuffs, newborn supplies, cosmetics, various detergents, mosaic boxes and other oriental products.
Success despite the difficulties:
There were a lot of things that are a barrier to Harmony and Oliver, such as taxes, marketing, accounting and site technologies and many things related to the German bureaucracy that they have addressed and the establishment of their project to the fullest and Oliver provided the workplace and private warehouse And some other logistical matters to serve the store until it became an electronic store of the largest stores that are working to provide people with the needs of Arab and eastern products, which are rare in some areas and small cities in Germany where it was H Ra on the large and medium-sized cities and in the beginning of the establishment of the store were not expect to make a profit in the first year and he will go all the profits to develop the project.
The dream of developing Souk Online:
Harmony was working on her own online store and marketing and selling products to people besides doing her usual housework as a mother of three children. She was communicating with clients and succeeded in building a bridge of trust between them. Always acknowledge the difficulty in that because the exchange of trust with customers, especially the Arabs, who constituted the majority of customers was a very difficult task because of the low prevalence of purchase through an online store in the Arab countries, but quickly succeeded because of mastery of Its accuracy and timeliness of delivery and the harmony with the participation of Oliver in planning the development of the site by launching an application to him on smart phones so as to facilitate the use and access to him and to add the German language to him next to both Arabic and English, the two existing currently working on the diversification of goods and products offered the shop and provide larger ones range.
Benefits of an online store ( Souk Online ):
Oliver confirms that the benefits of the project multiple, the first economic benefit in terms of profits achieved by the increase is significantly with the increasing demand in addition to the cultural aspect of building a bridge between Syria and the east on the one hand and Syria and Germany on the other and is considered enhanced To the idea of integration of the Arab refugee within the German society through trade and marketing until it became an integrated merger project is an Arab electronic store to achieve material gains and works to improve and increase social relations related to it is working to acquire a lot of creative ideas and It is converted into projects that benefit both sides, both the Arab refugee or German society as a whole and the introduction of new cultures and ideas and products to this society and the integration of cultures.
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